With 6 billion Google searches done every day, the importance of SEO is clear. In fact, “Googling” has become a standard practice when making a purchase decision. After setting up and optimizing your website (called on-page SEO), you will need to work on off-page SEO to achieve and maintain high rankings in search engines such as Google. After off-page SEO create quality backlink building, to rank websites with quality backlinks from sites that get real organic traffic from Google. Backlink building services helps clients to drive more organic traffic and rule Google SERPs.
What is off page SEO?
Let’s explore five off-page SEO tactics that actually work to help promote your website – if you focus on quality, authority, and relevance.
1. Selective Guest Blogging
Guest blogging is important because it can be an effective way to build your brand awareness and deepen your connection with your target audience. A guest blog is a great example of this practice – you’re gaining links back to your site as well as showcasing current information to engage with more people within the community.
There are business services that can help you with a strategic guest blogging campaign. Make sure the websites you choose are consistent with your brand and are less likely to be perceived as “spammy” by Google.
The important thing is that you tailor your content to the specific publishing website’s audience.
2. Podcast Guesting
This is an off page SEO technique similar to guest blogging, where you get bookings on podcasts as a guest. Podcast guesting can be one of the most powerful digital marketing tactics to date because there are tons of podcast SEO benefits including organic backlinks, social media exposure, and personal branding and authority building that comes along with it. With these benefits come many other opportunities for an additional boost in your visibility.
As an expert guest on podcasts, you can build your own status. Our research showed that the audience of the podcast you are appearing in will be curious about you and follow your brand more closely than if they heard you speak on a social media platform. When you appear as an expert, our research found that listeners can gain so much more knowledge and insights from what they hear on the show. Shows with guests are more powerful than those without them because they’re hearing more information right now that would otherwise take a lot of time to find. Being a podcast guest is also a call to action that’s extremely effective when driving web traffic to your website.
3. Citations & Directory Listings
There are many opportunities to increase your off page search engine rankings by increasing the number of citations you have. Many websites rank companies according to their number of cites, which is one factor that Google uses to rank a website. On-page and off-page SEO are symbiotic – getting good links improves your local ranking while developing your company’s online presence can help expand your chance at success.
Business directories are cost-effective and even free listings have similar features. Paid directories have more features, often including videos or photos that can be added.
4. Broken Link Building
Here, you find out dead pages on third-party websites and contact the webmaster. When it comes to replacing a link that may have failed, you need to create or edit a relevant page for your site to replace the link.
You will improve your off page SEO while increasing your presence online, which will help attract more customers. You’ve alerted social media managers of dead content so that they can improve their sites.
If you want to find broken links, SEO industry website Moz has a guide on how. The best way to start is by conducting keyword research.
5. The Skyscraper Technique
This skyscraper technique, and off-page SEO technique is a process to introduce your keyword rich content to other relevant sites for grant link opportunities. To use this strategy, you need to research the content on blogs that are in your industry and create a blog post from it. You can also expand on the blog posts by providing new info such as stats and graphics. Then, reach out to webmasters of these websites in order to ask for link opportunities.
It is beneficial to discover popular blogs and take advantage of their content because there is demand. This reveals that these blog posts are already highly ranked in search engines, which gives you another potential way to rank higher.
Search engine optimization is a crucial component of a digital marketing plan to help your company achieve their growth potential. Make sure you’re working on some, or all, of the techniques listed above to leverage more traffic.
