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Case Study

Local SEO for Indian Restaurant in sydney cBD

The Indian Restaurant is located in the heart of Sydney CBD. Despite its prime location, the restaurant has struggled to attract a steady stream of customers, both locals and tourists during COVID time. The restaurant’s owners decided to invest in SEO to drive more traffic to their website and improve their online visibility.

  • Increase website traffic and online visibility
  • Improve search engine rankings for relevant keywords
  • Increase number of bookings and foot falls

Keyword Research

We conducted keyword research to identify relevant keywords for their business and other potential keywords that users search.

On-page Optimization

The website was optimised for on-page SEO by including headings, meta descriptions, alt tags, speed optimisation. The website's structure was also made more user-friendly and easy to navigate.

Content Marketing

We created different guide pages to create an authority around the restaurant industry.. This helped to attract more visitors to the website and improve search engine rankings.

Backlink Building

We reached out to other businesses in the area and asked them to link to our website, which helped us to improve their search engine rankings. We also submitted their website to relevant directories and online directories.

Local SEO

We made sure the Google My Business listing is complete and accurate. We encouraged customers to leave reviews on Google My Business and on other listings. We created right schema markups to help search engines understand business information such as location and business hours.

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